Without doubt a press release done correctly can increase your sponsors and teams exposure dramatically, they are the single most cost effective way to get you name out in the public arena. We have developed a strong relationship with both the print and electronic media that has enabled our customers to get the maximum value out of each release. Our media & mailing market is based on quality not quantity.
To give you an example: We wrote a press release for a Sprintcar driver and incorporated the teams sponsors in the media presentation graphically. The release appeared on several major Australia websites, the content was put into the West Australian newspaper. Several quotes were used in one Australian Speedway magazine and Australia's leading speedway magazine Inside Speedway wanted a complete story written on the driver and team which will appear in an upcoming issue. All of this from one press release. The driver used this information for his sponsors who were so happy with the attention it gave their business his sponsorship has grown.
That can be the power of a press release.
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